About Antenna Group

Antenna Group is the leading media company in Greece, renowned for delivering high-quality content across television, radio, and digital platforms. As a major player in the Greek broadcasting landscape, Antenna Group has a strong presence in both domestic and international markets, offering a wide range of entertainment, news, and sports programming. The group is also at the forefront of digital innovation, continually enhancing its OTT (Over-The-Top) solutions to meet the evolving needs of its audience and maintain its competitive edge in a rapidly changing media environment.

Enhancing Antenna Group’s OTT Solutions: A Strategic Evaluation for Market Competitiveness

Challenge: Strengthening OTT Offerings in a Competitive Market

Faced with increasing competition both domestically and internationally, Antenna Group recognised the need to improve its OTT solutions to offer a more compelling and competitive product in the market. The challenge was to ensure that their OTT platform not only delivered value for money to consumers but also provided a strong return on investment for the business. To achieve this, Antenna Group needed a comprehensive evaluation of their current content, product, and technology offerings, as well as an assessment of their operational model, revenue streams, and overall commercial impact.

Solution: A Comprehensive Strategic Evaluation Programme

In-Depth Analysis and Strategic Recommendations

Spicy Mango developed a strategic programme of work to thoroughly evaluate Antenna Group’s existing OTT solutions. Our approach involved a detailed assessment of the current content offerings, product capabilities, and technology infrastructure to determine how well they met market demands and consumer expectations. We also evaluated the operational model, revenue potential, and commercial impact of the platform, providing insights into governance, development, and delivery processes.

Collaboration with Stakeholders for Tailored Solutions

Our teams worked closely with key stakeholders and delivery organisations within Antenna Group to ensure that our assessments were aligned with the company’s strategic goals. By producing detailed reports that charted the current direction of travel, we provided Antenna Group with a clear understanding of where they stood in the market. Additionally, we presented various options for change, including potential technology transformations that could enhance their OTT offerings. These options were tailored to address different paths and scenarios, allowing Antenna Group to choose the best course of action based on their objectives and resources.

Impact: Empowering Strategic Decision-Making for OTT Success

Enabling Informed Strategic Decisions

The comprehensive evaluation and recommendations provided by Spicy Mango equipped Antenna Group with the key information needed to make strategic decisions about the future of their OTT platform. Our outputs offered a clear roadmap for achieving a high-performing, cost-efficient, and scalable digital publishing platform that could better compete in the market. By understanding the strengths and weaknesses of their current offerings and exploring potential improvements, Antenna Group was empowered to make informed choices that would enhance their competitiveness and drive business growth.

Future-Ready: Building a Competitive and Scalable OTT Platform

Laying the Foundation for Long-Term Success

The strategic evaluation conducted by Spicy Mango not only addressed Antenna Group’s immediate needs but also laid the foundation for long-term success in the digital media space. By considering various options for technology transformation and operational improvements, Antenna Group is now better positioned to adapt to market changes and continue delivering value to both consumers and the business.

Navigating the Challenges of OTT Market Competitiveness

Balancing Consumer Expectations with Business Objectives

One of the primary challenges in this project was balancing the need to meet consumer expectations with the imperative to deliver strong business results. Spicy Mango’s comprehensive approach ensured that Antenna Group could enhance their OTT offerings in a way that satisfied both goals, providing a compelling product to consumers while also ensuring value for the business.

Exploring Multiple Paths for Growth

Another challenge was exploring the various options for improving the OTT platform, each with its own set of benefits and trade-offs. By offering a range of strategic options, Spicy Mango helped Antenna Group navigate these complexities and select the best path forward based on their specific needs and market conditions.

Antenna Group’s Digital Success Story

Through strategic analysis, detailed assessments, and collaborative planning, Spicy Mango has helped Antenna Group take significant steps toward enhancing their OTT solutions and maintaining their leadership position in the Greek media market. The work we delivered not only provided immediate insights and recommendations but also set the stage for long-term growth and competitiveness in a rapidly evolving digital landscape. This project underscores the importance of strategic thinking and tailored solutions in achieving success in the increasingly competitive world of OTT media.