Challenge

Every day, global services face the same big data battles that stifle marketing, product development and business operations. Our media and OTT ecosystems are more complex than ever before and have evolved from a single platform in a box provider approach, to a world of multi-vendor SaaS providers, each bringing their own complex data sets and a problem of structure, normalisation and ephemerality. For an organisation looking to generate a single customer view with reports spanning the end-to-end environment – the challenge is sizable. LIVENow engaged Spicy Mango to solve this challenge.

Solution

Spicy Mango created a highly available Petabyte scale big data warehouse that aggregates video view data, user data, transaction and subscription data into a scalable and secure solution. Our solution delivers the ability to ingest, normalise and report upon huge data sets with a visual and user-friendly tool set – accessible anytime and anywhere by global marketing, financial, operations and commercial teams.

Impact

Our solution simplified the reporting and data generation process within LIVENow. In a shift from a manual collation of spreadsheets and exports, our capabilities and tooling introduced automation for mundane daily tasks – saving not only hundreds of man hours per year in manual processes, but generating a single customer view with the ability to splice and dice data in an infinite number of ways from first landing through video playback.