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Own the moment

Own the moment

Own the moment

Own the moment

Gameday helps sports organisations, broadcasters and digital platforms ingest, control and monetise real-time sports data, without carrying the operational burden in-house.

Gameday helps sports organisations, broadcasters and digital platforms ingest, control and monetise real-time sports data, without carrying the operational burden in-house.

Gameday helps sports organisations, broadcasters and digital platforms ingest, control and monetise real-time sports data, without carrying the operational burden in-house.

Gameday Hero Graphic - Spicy Mango
Spicy Mango - Gameday

Launch richer fan experiences from live sports data

Launch richer fan experiences from live sports data

Launch richer fan experiences from live sports data

Launch richer fan experiences from live sports data

Gameday turns fragmented live feeds into reliable, enriched data experiences for broadcast, OTT, apps and digital publishing. Aggregate sources, standardise formats and deliver the right data wherever your audiences engage.

Use every live moment commercially. Power personalised content, synchronise sponsorship and advertising, and create contextual fan journeys around teams, players, territories and match events.

Move faster with a fully managed sports data service. Our team handles ingest, monitoring, data partner coordination and real-time support while your developers build with clean REST APIs, WebSockets and Webhooks.

Gameday turns fragmented live feeds into reliable, enriched data experiences for broadcast, OTT, apps and digital publishing. Aggregate sources, standardise formats and deliver the right data wherever your audiences engage.

Use every live moment commercially. Power personalised content, synchronise sponsorship and advertising, and create contextual fan journeys around teams, players, territories and match events.

Move faster with a fully managed sports data service. Our team handles ingest, monitoring, data partner coordination and real-time support while your developers build with clean REST APIs, WebSockets and Webhooks.

Gameday turns fragmented live feeds into reliable, enriched data experiences for broadcast, OTT, apps and digital publishing. Aggregate sources, standardise formats and deliver the right data wherever your audiences engage.

Use every live moment commercially. Power personalised content, synchronise sponsorship and advertising, and create contextual fan journeys around teams, players, territories and match events.

Move faster with a fully managed sports data service. Our team handles ingest, monitoring, data partner coordination and real-time support while your developers build with clean REST APIs, WebSockets and Webhooks.

Testimonial

DYN Logo - A Customer of Spicy Mango's Gameday Platform

Spicy Mango has been instrumental in taking VBTV to the next level. They took the time to understand Volleyball World’s ambitions and the future of our digital ecosystem. Their team brought innovative thinking, technical expertise, and a truly collaborative spirit to deliver richer data and interactive features that give fans a more immersive way to experience the sport they love.

Spicy Mango has been instrumental in taking VBTV to the next level. They took the time to understand Volleyball World’s ambitions and the future of our digital ecosystem. Their team brought innovative thinking, technical expertise, and a truly collaborative spirit to deliver richer data and interactive features that give fans a more immersive way to experience the sport they love.

Spicy Mango has been instrumental in taking VBTV to the next level. They took the time to understand Volleyball World’s ambitions and the future of our digital ecosystem. Their team brought innovative thinking, technical expertise, and a truly collaborative spirit to deliver richer data and interactive features that give fans a more immersive way to experience the sport they love.

Stéphanie Giardina, Chief Revenue Officer, Volleyball World

Stéphanie Giardina, Chief Revenue Officer, Volleyball World

Stéphanie Giardina, Chief Revenue Officer, Volleyball World

Turn live data into fan value

Turn live data into fan value

Turn live data into fan value

Create experiences fans return to

Create experiences fans return to

Create experiences fans return to

Create experiences fans return to

Transform raw feeds into timelines, player cards, leaderboards, overlays and interactive features that feel native to every screen. Manage assets, naming, formats and territories in one place, then deliver consistent experiences across broadcast, OTT and publishing.

Transform raw feeds into timelines, player cards, leaderboards, overlays and interactive features that feel native to every screen. Manage assets, naming, formats and territories in one place, then deliver consistent experiences across broadcast, OTT and publishing.

Transform raw feeds into timelines, player cards, leaderboards, overlays and interactive features that feel native to every screen. Manage assets, naming, formats and territories in one place, then deliver consistent experiences across broadcast, OTT and publishing.

Spicy Mango Gameday Example OTT App

Stay in control when the pressure is highest

Stay in control when the pressure is highest

Stay in control when the pressure is highest

Own the data layer behind your live products. Correct scores, fixtures and metadata, add local context and publish updates instantly across apps, partners and platforms. Every change is permissioned, audited and reversible, improving confidence in the moments that matter most.

Own the data layer behind your live products. Correct scores, fixtures and metadata, add local context and publish updates instantly across apps, partners and platforms. Every change is permissioned, audited and reversible, improving confidence in the moments that matter most.

Own the data layer behind your live products. Correct scores, fixtures and metadata, add local context and publish updates instantly across apps, partners and platforms. Every change is permissioned, audited and reversible, improving confidence in the moments that matter most.

Monetise live intent

Monetise live intent

Monetise live intent

Connect sponsorship, commerce and ticketing to what fans are watching right now.

Connect sponsorship, commerce and ticketing to what fans are watching right now.

Connect sponsorship, commerce and ticketing to what fans are watching right now.

Trigger sponsorship, commerce and ticketing when the action creates intent. Target by team, player, event type, device, territory or rights package so every message feels timely, relevant and commercially accountable.

Regionalise campaigns without rebuilding workflows. Adapt creative by market or partner, honour local naming and formats, and keep experiences consistent across broadcast, OTT and publishing.

Trigger sponsorship, commerce and ticketing when the action creates intent. Target by team, player, event type, device, territory or rights package so every message feels timely, relevant and commercially accountable.

Regionalise campaigns without rebuilding workflows. Adapt creative by market or partner, honour local naming and formats, and keep experiences consistent across broadcast, OTT and publishing.

Spicy Mango Gameday Key Moment

Monetise live intent

Connect sponsorship, commerce and ticketing to what fans are watching right now.

Trigger sponsorship, commerce and ticketing when the action creates intent. Target by team, player, event type, device, territory or rights package so every message feels timely, relevant and commercially accountable.

Regionalise campaigns without rebuilding workflows. Adapt creative by market or partner, honour local naming and formats, and keep experiences consistent across broadcast, OTT and publishing.

Spicy Mango Gameday Key Moment

Monetise live intent

Connect sponsorship, commerce and ticketing to what fans are watching right now.

Trigger sponsorship, commerce and ticketing when the action creates intent. Target by team, player, event type, device, territory or rights package so every message feels timely, relevant and commercially accountable.

Regionalise campaigns without rebuilding workflows. Adapt creative by market or partner, honour local naming and formats, and keep experiences consistent across broadcast, OTT and publishing.

Spicy Mango Gameday Key Moment

Built for developers, trusted by operators

Built for developers, trusted by operators

Built for developers, trusted by operators

Reliable integration. Consistent schemas. Real-time delivery.

Reliable integration. Consistent schemas. Real-time delivery.

Reliable integration. Consistent schemas. Real-time delivery.

Reliable integration. Consistent schemas. Real-time delivery.

Gameday brings structure to sports data complexity. Ingest feeds from aggregators, federations and partners, standardise them into a consistent multi-sport schema and deliver them with real-time precision.

Developers get one clean integration point for live sports experiences: REST APIs, WebSockets and Webhooks that are fast, secure and scalable.

Changing data provider, adding a sport or expanding into a new region? Gameday abstracts upstream differences so your endpoints and payloads stay stable while your business evolves.

Gameday brings structure to sports data complexity. Ingest feeds from aggregators, federations and partners, standardise them into a consistent multi-sport schema and deliver them with real-time precision.

Developers get one clean integration point for live sports experiences: REST APIs, WebSockets and Webhooks that are fast, secure and scalable.

Changing data provider, adding a sport or expanding into a new region? Gameday abstracts upstream differences so your endpoints and payloads stay stable while your business evolves.

Gameday brings structure to sports data complexity. Ingest feeds from aggregators, federations and partners, standardise them into a consistent multi-sport schema and deliver them with real-time precision.

Developers get one clean integration point for live sports experiences: REST APIs, WebSockets and Webhooks that are fast, secure and scalable.

Changing data provider, adding a sport or expanding into a new region? Gameday abstracts upstream differences so your endpoints and payloads stay stable while your business evolves.

Sports data, fully managed

Sports data, fully managed

Sports data, fully managed

Make data operations our problem

Make data operations our problem

Make data operations our problem

Offload the complexity of live sports data from ingest to delivery. We coordinate with data partners, monitor feeds, triage anomalies and apply corrective fixes so your product teams are not pulled into operational firefighting.

Provider updates, schema changes and feed issues are absorbed, tested and rolled out by our team so your applications keep working without rebuilds.

With global coverage and responsive support, Gameday helps you protect live experiences, reduce engineering load and keep costs predictable.

Offload the complexity of live sports data from ingest to delivery. We coordinate with data partners, monitor feeds, triage anomalies and apply corrective fixes so your product teams are not pulled into operational firefighting.

Provider updates, schema changes and feed issues are absorbed, tested and rolled out by our team so your applications keep working without rebuilds.

With global coverage and responsive support, Gameday helps you protect live experiences, reduce engineering load and keep costs predictable.

Sports data, fully managed

Make data operations our problem

Offload the complexity of live sports data from ingest to delivery. We coordinate with data partners, monitor feeds, triage anomalies and apply corrective fixes so your product teams are not pulled into operational firefighting.

Provider updates, schema changes and feed issues are absorbed, tested and rolled out by our team so your applications keep working without rebuilds.

With global coverage and responsive support, Gameday helps you protect live experiences, reduce engineering load and keep costs predictable.

Sports data, fully managed

Make data operations our problem

Offload the complexity of live sports data from ingest to delivery. We coordinate with data partners, monitor feeds, triage anomalies and apply corrective fixes so your product teams are not pulled into operational firefighting.

Provider updates, schema changes and feed issues are absorbed, tested and rolled out by our team so your applications keep working without rebuilds.

With global coverage and responsive support, Gameday helps you protect live experiences, reduce engineering load and keep costs predictable.

Why teams choose Gameday

Why teams choose Gameday

Control every data point

Control every data point

Correct, enrich and publish live data through intuitive tools and APIs.

Correct, enrich and publish live data through intuitive tools and APIs.

Manage every visual asset

Manage every visual asset

Connect high-resolution artwork to teams, players, venues and competitions.

Connect high-resolution artwork to teams, players, venues and competitions.

Scale for peak moments

Scale for peak moments

Stay fast and stable when live events drive global traffic spikes.

Stay fast and stable when live events drive global traffic spikes.

Fully managed service

Fully managed service

Hand off feed monitoring, provider coordination and issue resolution to our sports data team.

Hand off feed monitoring, provider coordination and issue resolution to our sports data team.

Reduce integration cost

Reduce integration cost

Use one multi-sport schema to onboard data faster, reduce rebuilds and lower engineering effort.

Use one multi-sport schema to onboard data faster, reduce rebuilds and lower engineering effort.

Enterprise-grade access

Enterprise-grade access

Apply granular controls so the right teams, partners and systems can act with confidence.

Apply granular controls so the right teams, partners and systems can act with confidence.

Why teams choose Gameday

Control every data point

Correct, enrich and publish live data through intuitive tools and APIs.

Manage every visual asset

Connect high-resolution artwork to teams, players, venues and competitions.

Scale for peak moments

Stay fast and stable when live events drive global traffic spikes.

Fully managed service

Hand off feed monitoring, provider coordination and issue resolution to our sports data team.

Reduce integration cost

Use one multi-sport schema to onboard data faster, reduce rebuilds and lower engineering effort.

Enterprise-grade access

Apply granular controls so the right teams, partners and systems can act with confidence.

Why teams choose Gameday

Control every data point

Correct, enrich and publish live data through intuitive tools and APIs.

Manage every visual asset

Connect high-resolution artwork to teams, players, venues and competitions.

Scale for peak moments

Stay fast and stable when live events drive global traffic spikes.

Fully managed service

Hand off feed monitoring, provider coordination and issue resolution to our sports data team.

Reduce integration cost

Use one multi-sport schema to onboard data faster, reduce rebuilds and lower engineering effort.

Enterprise-grade access

Apply granular controls so the right teams, partners and systems can act with confidence.

FAQ

Learn a bit more

Learn a bit more

What is Gameday, and who is it for?

Gameday is a SaaS-hosted sports data management solution designed for OTT, broadcast, and digital publishing platforms. It seamlessly ingests data from any source, transforms it into a standardised, user-friendly structure, and provides an intuitive interface for you to control, enhance, and manage your data with ease.

What does it do?

Gameday addresses three key challenges:

Data Ingestion and Standardisation

Gameday ingests data from multiple sources, standardising it to ensure consistency across providers and their proprietary formats. Outputs are accessible via user-friendly APIs, feeds, and interfaces.

Data Management and Enhancement

Effortlessly manage every data point through an intuitive interface. Enrich your data with images and artwork to create exceptional consumer experiences.

A Feature-Rich SaaS Platform

All of this is delivered via a robust, SaaS-hosted platform. There’s no need for you to deploy and manage infrastructure or undertake complex CMS integrations, enabling you to deliver real-time sports data to fans seamlessly.

Better Fan Experiences?

Keeping fans engaged and interested is vital. Advertising and sponsorship experiences must be relevant, perfectly timed, and compelling to drive click-through rates and maintain viewer engagement. Gameday introduces a new way to deliver advertising, sponsorship, and commerce experiences, perfectly aligned with sports data and seamlessly overlaid into the viewing experience.

How does Gameday help me generate revenue?

Gameday’s advanced asset management features synchronise sponsorship or advertising graphics with timeline data flawlessly. Want to display a pop-up store for a favourite player or team when they appear on screen? No problem. Need to fulfil sponsorship slots the moment a goal is scored? Gameday makes it effortless.

Will it save me money?

Absolutely.

·       The typical ROI for Gameday can be as quick as three months, even in complex environments.

·       Gameday eliminates the need for costly CMS engineering typically required for data management.

·       Data management can be handled by editorial and product teams, reducing reliance on expensive software and data engineers.

·       SLA-backed support is included in our straightforward SaaS pricing, drastically reducing resolution times for data issues from weeks to hours or even minutes.

What kind of data does Gameday support?

Gameday ingests data from any internal or external source, in any format. Whether through APIs, automated feeds, manual inputs via our interface, or static files, Gameday supports it all. It integrates with major aggregators and providers like StatsPerform, Sportradar, Synergy, and RedBee, as well as federations and existing data sources.

Once ingested, Gameday maps the data into its unique data model, allowing you to merge diverse information types. This includes not only sports data but also weather updates for events, ticketing details for venues, "where to watch" listings, and more.

What problems does Gameday solve?

After years of building data platforms, we recognised that every organisation and brand faces similar challenges:

Standardising Data with Flexibility

We deliver data standardisation that maintains flexibility, so client applications and websites don’t need to be rebuilt whenever a provider changes.

Empowering Operators with Real-Time Control

We give operators the ability to update any data point in real time, enabling people—not just machines—to visualise and enhance data to create incredible fan experiences.

Accelerating SLAs and Support

Our approach reduces SLA and support response times from days to minutes, partnering with you to make data more effective and reliable.

Managing data platforms and integrations is complex—but it’s what we excel at. Our hosted platform simplifies development and management, reducing costs while empowering operators to deliver exceptional consumer-facing experiences.

Is it expensive?

Not at all.

Gameday is designed to reduce costs through a feature-rich product and fully managed service. With no infrastructure to deploy, no complicated CMS engineering required, and no need for software engineers, Gameday slashes the costs of managing, enhancing, and delivering data. It’s all packaged in a simple SaaS solution backed by exceptional customer support.

How quickly can I onboard Gameday?

A typical installation can be completed in as little as six weeks, depending on the volume of data, complexity, and any custom requirements.

How can I see it in action?

A Gameday proof of concept is quick, cost-effective, and demonstrates how simple, efficient, and financially beneficial it can be to rethink data management and delivery. Contact us for a demo to see Gameday in action.

What if I want to discuss technical details?

No problem. Our sales team respects your time and won’t overwhelm you. If you’d like a more technical discussion, reach out to our CTO directly (Chris Wood on LinkedIn) to have a conversation about how Gameday addresses technical challenges. We’ll follow up only if you want us to.

Get in touch

Ready to make more from live sports data?

Ready to make more from live sports data?

Ready to make more from live sports data?

Speak to our team about your sports data strategy, live fan experience roadmap or a Gameday demo. Submit the contact form below, email hello@spicymango.co.uk or call +44 (0)844 848 0441.

Speak to our team about your sports data strategy, live fan experience roadmap or a Gameday demo. Submit the contact form below, email hello@spicymango.co.uk or call +44 (0)844 848 0441.

Speak to our team about your sports data strategy, live fan experience roadmap or a Gameday demo. Submit the contact form below, email hello@spicymango.co.uk or call +44 (0)844 848 0441.

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