Challenge

As the popular direct to consumer service hayu continued to expand its reach to new platforms and territories, the ‘startup’ style technology platform, developed organically over time and pieced together as a selection of third party vendors and solutions began to demonstrate challenges supporting global scale and performance in supporting device, user and concurrency volumes.

Solution

Our team of enterprise platform architects strategically reverse engineered the existing technology stack through a consumer first view. Our approach mapped and charted every consumer interaction against a set of technology processes, calls and functions – with a goal to analyse every interaction and exchange to API’s and content delivery elements. Our approach evaluated request and response times, payloads and deployment architectures to resolve identified issues and introduce tactical changes to optimise for a low latency quality of experience from sign in to last viewing those last frames of video.

Impact

The outcome of this exercise produced a list of recommended actions that would lead to an improvement in the quality of experience for end users. Workig alongside the hayu team and many of their other vendors we supported the implementation of many of these recommendations and over a period of several months the average app store rating rose from around 2 stars to 4 stars.