




FAQ
What is Gameday, and who is it for?
Gameday is a SaaS-hosted sports data management solution designed for OTT, broadcast, and digital publishing platforms. It seamlessly ingests data from any source, transforms it into a standardised, user-friendly structure, and provides an intuitive interface for you to control, enhance, and manage your data with ease.
What does it do?
Gameday addresses three key challenges:
Data Ingestion and Standardisation
Gameday ingests data from multiple sources, standardising it to ensure consistency across providers and their proprietary formats. Outputs are accessible via user-friendly APIs, feeds, and interfaces.
Data Management and Enhancement
Effortlessly manage every data point through an intuitive interface. Enrich your data with images and artwork to create exceptional consumer experiences.
A Feature-Rich SaaS Platform
All of this is delivered via a robust, SaaS-hosted platform. There’s no need for you to deploy and manage infrastructure or undertake complex CMS integrations, enabling you to deliver real-time sports data to fans seamlessly.
Better Fan Experiences?
Keeping fans engaged and interested is vital. Advertising and sponsorship experiences must be relevant, perfectly timed, and compelling to drive click-through rates and maintain viewer engagement. Gameday introduces a new way to deliver advertising, sponsorship, and commerce experiences, perfectly aligned with sports data and seamlessly overlaid into the viewing experience.
How does Gameday help me generate revenue?
Gameday’s advanced asset management features synchronise sponsorship or advertising graphics with timeline data flawlessly. Want to display a pop-up store for a favourite player or team when they appear on screen? No problem. Need to fulfil sponsorship slots the moment a goal is scored? Gameday makes it effortless.
Will it save me money?
Absolutely.
· The typical ROI for Gameday can be as quick as three months, even in complex environments.
· Gameday eliminates the need for costly CMS engineering typically required for data management.
· Data management can be handled by editorial and product teams, reducing reliance on expensive software and data engineers.
· SLA-backed support is included in our straightforward SaaS pricing, drastically reducing resolution times for data issues from weeks to hours or even minutes.
What kind of data does Gameday support?
Gameday ingests data from any internal or external source, in any format. Whether through APIs, automated feeds, manual inputs via our interface, or static files, Gameday supports it all. It integrates with major aggregators and providers like StatsPerform, Sportradar, Synergy, and RedBee, as well as federations and existing data sources.
Once ingested, Gameday maps the data into its unique data model, allowing you to merge diverse information types. This includes not only sports data but also weather updates for events, ticketing details for venues, "where to watch" listings, and more.
What problems does Gameday solve?
After years of building data platforms, we recognised that every organisation and brand faces similar challenges:
Standardising Data with Flexibility
We deliver data standardisation that maintains flexibility, so client applications and websites don’t need to be rebuilt whenever a provider changes.
Empowering Operators with Real-Time Control
We give operators the ability to update any data point in real time, enabling people—not just machines—to visualise and enhance data to create incredible fan experiences.
Accelerating SLAs and Support
Our approach reduces SLA and support response times from days to minutes, partnering with you to make data more effective and reliable.
Managing data platforms and integrations is complex—but it’s what we excel at. Our hosted platform simplifies development and management, reducing costs while empowering operators to deliver exceptional consumer-facing experiences.
Is it expensive?
Not at all.
Gameday is designed to reduce costs through a feature-rich product and fully managed service. With no infrastructure to deploy, no complicated CMS engineering required, and no need for software engineers, Gameday slashes the costs of managing, enhancing, and delivering data. It’s all packaged in a simple SaaS solution backed by exceptional customer support.
How quickly can I onboard Gameday?
A typical installation can be completed in as little as six weeks, depending on the volume of data, complexity, and any custom requirements.
How can I see it in action?
A Gameday proof of concept is quick, cost-effective, and demonstrates how simple, efficient, and financially beneficial it can be to rethink data management and delivery. Contact us for a demo to see Gameday in action.
What if I want to discuss technical details?
No problem. Our sales team respects your time and won’t overwhelm you. If you’d like a more technical discussion, reach out to our CTO directly (Chris Wood on LinkedIn) to have a conversation about how Gameday addresses technical challenges. We’ll follow up only if you want us to.

Get in touch
















