About LIVENow

LIVENow is a global platform that brings live and on-demand entertainment experiences to audiences around the world. From concerts and sports events to exclusive interviews and behind-the-scenes content, LIVENow offers a diverse range of digital entertainment, accessible anytime, anywhere. The platform is designed to provide immersive experiences that connect fans with their favourite artists, athletes, and events, using cutting-edge technology to deliver high-quality streaming and interactive features.

Solving Big Data Challenges for LIVENow: Creating a Unified Customer View

Challenge: Tackling Big Data Complexities in a Multi-Vendor Ecosystem

In today’s fast-paced digital environment, global services like LIVENow face significant challenges in managing big data, which affects everything from marketing and product development to business operations. The media and OTT ecosystems have evolved from simple, single-platform solutions to complex, multi-vendor Software-as-a-Service (SaaS) environments. Each vendor brings its own data sets, often leading to issues with structure, normalisation, and data ephemerality. For an organisation like LIVENow, which sought to generate a single customer view with comprehensive reports spanning its entire end-to-end environment, the challenge was substantial.

LIVENow engaged Spicy Mango to address these big data challenges and create a solution that could handle the complexity and scale of their operations.

Solution: Developing a Scalable Big Data Warehouse

Building a Petabyte-Scale Data Warehouse

To meet LIVENow’s needs, Spicy Mango designed and implemented a highly available big data warehouse capable of operating at a Petabyte scale. This data warehouse aggregates diverse data sources, including video view data, user data, transaction data, and subscription data, into a scalable and secure solution. The primary goal was to create a system that could ingest, normalise, and report on vast data sets with ease, providing a comprehensive view of LIVENow’s operations.

User-Friendly Tools for Global Accessibility

Our solution included the development of a visual and user-friendly toolset that allows global teams in marketing, finance, operations, and commercial sectors to access and utilise the data. These tools are designed to be intuitive and accessible anytime, anywhere, enabling teams to generate reports, analyse data, and gain insights without the need for manual data collation or complex data processing.

Impact: Streamlining Operations and Enhancing Data Insights

Automating Processes and Reducing Manual Workloads

The implementation of Spicy Mango’s solution significantly simplified LIVENow’s reporting and data generation processes. Previously, these tasks involved manual collation of spreadsheets and data exports, which were time-consuming and prone to errors. Our solution introduced automation for these routine tasks, saving LIVENow hundreds of man-hours per year. This shift not only reduced the workload on staff but also improved the accuracy and efficiency of data reporting.

Creating a Unified Customer View

One of the most valuable outcomes of our solution was the creation of a single customer view, enabling LIVENow to analyse and segment data in infinite ways. From a user’s first interaction with the platform through to video playback and beyond, the ability to splice and dice data across multiple dimensions has provided LIVENow with deeper insights into customer behaviour and preferences. This capability is crucial for informed decision-making and driving targeted marketing and product development strategies.

Future-Ready: A Foundation for Continued Growth

Scalability and Flexibility for Future Needs

The big data warehouse and tools developed by Spicy Mango have provided LIVENow with a robust foundation for future growth. As the platform continues to expand its services and reach, the scalable nature of the solution ensures that LIVENow can handle increasing data volumes and complexity without compromising performance. This future-ready approach equips LIVENow to adapt to new challenges and opportunities as they arise.

Navigating the Challenges of Big Data in OTT Services

Addressing Data Fragmentation and Complexity

One of the key challenges in this project was managing the fragmentation and complexity of data across a multi-vendor ecosystem. Spicy Mango’s solution effectively addressed these issues by normalising and aggregating data from diverse sources, providing a unified view that is essential for comprehensive reporting and analysis.

Enhancing Decision-Making with Real-Time Data

Another challenge was enabling real-time access to data and insights for global teams. By creating user-friendly tools and automating data processes, Spicy Mango ensured that LIVENow’s teams could make informed decisions quickly and efficiently, using the most up-to-date information available.

LIVENow’s Digital Success Story

Through strategic planning, advanced technology, and expert execution, Spicy Mango has helped LIVENow overcome the complex challenges of managing big data in a multi-vendor OTT environment. The solution not only streamlined operations and enhanced data insights but also laid the groundwork for LIVENow’s continued success and growth in the digital entertainment space. This collaboration highlights the importance of innovative data management solutions in driving business success and maintaining a competitive edge in the ever-evolving world of digital media.