About Local TV

Local TV is a prominent regional broadcaster in the UK, delivering a diverse range of content across multiple platforms, including television, social media, and online channels. With a strong commitment to providing relevant and engaging local content, Local TV has established itself as a key player in the regional media landscape. The broadcaster continuously seeks to innovate and streamline its operations to ensure efficient content delivery and to meet the evolving needs of its audience.

Simplifying Content Distribution for Local TV: A Seamless Transition to Enhanced Media Management

Challenge: Streamlining Content Workflows Without Disruption

Local TV faced the challenge of simplifying its content distribution workflows while still maintaining a comprehensive content management system capable of handling the ingest, management, and delivery of videos, images, and metadata to and from third-party providers, as well as its own TV and social media channels. The solution needed to ensure zero downtime in services and minimise any impact on day-to-day operations, making the transition as seamless as possible.

Solution: Deploying Digistore for Enhanced Media Management

Implementing a Cloud-Native Media Management Platform

To meet Local TV’s needs, Spicy Mango deployed Digistore, a SaaS media management platform designed to streamline content workflows. Digistore allows third-party suppliers to provide content in various formats, which the platform then aggregates, transforms if necessary, and publishes to downstream outlets. This capability enables Local TV to deliver different content variations to broadcast, OTT, or social media channels and partners, all from a single, integrated platform.

Ensuring Scalability and Flexibility

Digistore is a cloud-native solution, offering high availability and dynamic scalability to accommodate growing content volumes and increasing workloads. The platform’s flexibility ensures that Local TV can easily adapt to new content distribution requirements, whether for traditional broadcast channels or emerging digital platforms.

Impact: Automating Workflows and Supporting Growth

Simplifying and Automating Content Management

The implementation of Digistore has significantly simplified and automated Local TV’s content workflows. Content is now received in multiple formats and is automatically processed according to the source and destination outlet, reducing the need for manual intervention. This automation has freed up valuable staff time, allowing them to focus on more complex tasks that require human expertise and creativity.

Laying the Foundation for Future Growth

By deploying a scalable and flexible platform like Digistore, Local TV has not only improved its current operations but also laid a solid foundation for future growth. The platform’s ability to handle increasing content volumes and adapt to new workflow requirements ensures that Local TV is well-positioned to meet the challenges of an ever-evolving media landscape.

Future-Ready: Building Resilience and Flexibility into Media Workflows

Supporting Continuous Improvement and Innovation

The successful deployment of Digistore has provided Local TV with the tools necessary to continue improving and innovating its content distribution workflows. The platform’s scalability and flexibility mean that Local TV can easily integrate new technologies and adapt to changing market demands, ensuring that it remains competitive and responsive to audience needs.

Navigating the Challenges of Media Management

Balancing Automation with Operational Continuity

One of the primary challenges in this project was introducing a new media management platform without disrupting existing services. By deploying Digistore, Spicy Mango ensured that Local TV could achieve the desired level of automation while maintaining operational continuity, with zero downtime during the transition.

Enabling Scalable Growth

Another key challenge was ensuring that the solution could scale with Local TV’s future growth. Digistore’s cloud-native architecture addressed this need by providing a platform that can dynamically scale to meet increasing demands, ensuring that Local TV can continue to expand its content offerings without being constrained by its technology infrastructure.

Local TV’s Digital Success Story

Through careful planning, innovative technology, and seamless execution, Spicy Mango has helped Local TV transform its content distribution workflows, making them more efficient, scalable, and future-ready. The deployment of Digistore has not only simplified operations and freed up valuable resources but has also positioned Local TV for continued growth and success in a competitive and rapidly changing media environment. This project highlights the importance of flexible, cloud-native solutions in achieving operational excellence and driving long-term success in the media industry.