Two Circles and FIBA: Revolutionising Basketball Content Delivery

Challenge: Creating a Global DTC OTT Platform

Two Circles and FIBA (International Basketball Federation) embarked on an ambitious project to develop and launch a direct-to-consumer (DTC) Over-the-Top (OTT) platform that would deliver high-quality live and on-demand basketball content to a global audience. The goal was to create a multi-platform suite of applications that could provide basketball fans around the world with seamless access to games, highlights, and exclusive data. This platform needed to be robust, scalable, and capable of supporting millions of users across different devices and regions, all while delivering a top-tier user experience.

Complexity in a Multi-Vendor Environment

Building such a comprehensive OTT platform in a multi-vendor environment posed significant challenges. The project required a well-defined enterprise architecture that could align diverse business requirements with technical solutions across a complex ecosystem of technology providers and partners. The platform also needed to support a wide range of workflows and features, including high availability, security, performance optimisation, and scalability, ensuring that the content delivery would meet the highest standards expected by a global audience.

Solution: Strategic Enterprise Architecture and Technology Support

Selecting the Right Partner

To meet these challenges, Two Circles selected Spicy Mango as their strategic partner, providing enterprise architecture and technology support throughout the project. Spicy Mango’s team of expert architects played a crucial role in translating business objectives into technically sound solutions, ensuring that every aspect of the platform’s design and implementation was aligned with the overall goals of the project.

Building Solid Architectural Foundations

Spicy Mango’s approach was rooted in creating a solid foundational architecture that would serve as the bedrock for all platform functionalities. This involved developing a comprehensive set of tenets that each workflow, feature, and capability had to meet. These tenets included alignment with business requirements, support for edge cases, high availability, security, performance, and scalability. By adhering to these principles, Spicy Mango ensured that the platform would not only meet current needs but also be prepared for future growth and technological advancements.

Navigating a Complex Multi-Vendor Ecosystem

In addition to building the foundational architecture, Spicy Mango provided ongoing support for a globally distributed team of partners and technology providers. This involved coordinating across various vendors to ensure that all components of the platform integrated seamlessly. Spicy Mango’s role in this multi-vendor environment was to maintain a clear vision of the overall project, enabling Two Circles and FIBA to make informed, pragmatic decisions that would reduce risk and minimise technical debt.

Impact: Delivering a Scalable and Secure OTT Platform

Reducing Risk and Technical Debt

The architectural best practices promoted by Spicy Mango played a crucial role in reducing technical debt and mitigating risks associated with such a complex project. By focusing on creating a scalable, secure, and high-performing platform, Spicy Mango helped ensure that the DTC OTT solution could deliver basketball content to millions of fans worldwide without compromising on quality or reliability.

Supporting Future Growth and Expansion

The success of this project has provided Two Circles and FIBA with a robust OTT platform that has excellent foundations for future growth and expansion. The careful attention to architectural detail means that the platform is well-positioned to evolve alongside the ever-changing landscape of digital sports content delivery. As basketball continues to grow in popularity globally, this platform will serve as a vital tool for FIBA to engage with its audience and expand its reach.

Endorsement from Two Circles

Tom Gibb, Product Lead at Two Circles, highlighted the value of Spicy Mango’s contribution to the project, stating: “Spicy Mango’s expert assistance with the end-to-end architecture and technology has ensured that, in such a complex multi-vendor environment, we had someone looking at the big picture; this supported us in making smart, pragmatic decisions that reduced risk and technical debt, ultimately delivering a product now with excellent foundations for future growth and expansion. They have been a highly valuable partner in this project.”

Future-Ready: A Foundation for Innovation in Sports Streaming

Scalability and Innovation for the Future

The foundations laid by Spicy Mango not only address the immediate needs of the Two Circles and FIBA OTT platform but also set the stage for future innovations. As the platform grows and evolves, it will be able to incorporate new features, adapt to changing technologies, and continue to provide an exceptional experience for basketball fans worldwide.

Navigating the Challenges of Global OTT Platforms

Managing Complexity in Global Content Delivery

One of the primary challenges in creating a global OTT platform is managing the complexity of delivering content across multiple regions, languages, and devices. The solution provided by Spicy Mango has ensured that the platform can handle these challenges effectively, offering a consistent and high-quality user experience regardless of where or how the content is accessed.

Ensuring High Availability and Security

In the OTT space, high availability and security are non-negotiable. The architectural foundations established by Spicy Mango ensure that the platform is not only robust and reliable but also secure against potential threats. This is critical in maintaining user trust and ensuring the platform’s long-term success.

Reducing Technical Debt for Long-Term Success

By reducing technical debt, Spicy Mango has positioned the platform for long-term success. This proactive approach to architecture and technology means that the platform can evolve without being bogged down by the limitations or issues that often arise from rushed or poorly planned development processes.

Two Circles and FIBA’s Digital Success Story

Through strategic planning and expert execution, Two Circles and FIBA, with the support of Spicy Mango, have successfully launched a world-class DTC OTT platform. This project not only meets the current demands of global basketball fans but also lays the groundwork for future growth and innovation in the digital sports content landscape. The collaboration between Two Circles, FIBA, and Spicy Mango is a testament to the power of well-planned architecture and technology in achieving complex, large-scale digital transformations.