London, UK, 25 November 2025:

Channel 4 has appointed Spicy Mango and FX Digital to support a major redesign of the Channel 4 streaming service. Channel 4 will continue to own the overall product vision, strategy and roadmap, with Spicy Mango and FX Digital jointly providing specialist support to shape the digital design across web, mobile and big screen devices.

Working under Channel 4’s product direction, the joint team will focus on elevating the end to end user experience, from content discovery and navigation through to playback journeys and account features. The engagement will cover user centred design, evolution of the design system, and scalable experience patterns that ensure a consistent experience across the Channel 4 website, mobile apps and Connected TV platforms.

Spicy Mango and FX Digital will operate as a single, blended design team across all platforms. Spicy Mango will contribute deep OTT product, UX and platform experience to keep the work grounded in technical, operational and commercial reality. FX Digital will bring its Connected TV heritage and interaction design expertise to inform patterns that perform just as well on the biggest screen in the home as they do on smaller screens. Together they will co create journeys, components and design standards that work coherently across devices.

The collaboration will be delivered through a structured discovery and design process that aligns stakeholders around clear experience principles, validates ideas with users, and produces implementation ready artefacts for Channel 4’s internal and external delivery partners. The aim is to deliver a cohesive, future ready experience that reflects Channel 4’s brand, supports new product opportunities and deepens audience engagement wherever viewers choose to watch.

About Channel 4

Channel 4 is free-to-air and freely available to all of the UK. We have the UK’s biggest free streaming service, plus a network of six television channels.

Since Channel 4 was created in 1982, it has been at the centre of national conversations and a catalyst for the creation of a world-beating production sector in the UK.

Our purpose is to create change through entertainment. We do this by representing unheard voices, challenging with purpose and reinventing entertainment.

Our unique model – commercially-funded but publicly-owned – means that we’re able to offer independent and distinctive, universal content reflecting the interests of different communities across the UK.

As a publisher-broadcaster, Channel 4 commissions UK content from the independent production sector and currently works with around 300 creative companies across the UK every year.

About Spicy Mango

Spicy Mango is a specialist technology consultancy that partners with media, broadcasting, and OTT providers to accelerate product and platform transformations. With deep domain expertise and a track record of successful project delivery, we help our clients simplify complex challenges - whether it’s modernising legacy systems, optimising workflows, or integrating cutting-edge solutions. Guided by a collaborative ethos, Spicy Mango leverages proven frameworks and reference materials to streamline procurement, reduce costs, and drive measurable outcomes. We pride ourselves on delivering future-ready platforms that empower clients to innovate, scale, and delight audiences in an ever-evolving digital landscape.

About FX Digital

FX Digital is a Connected TV first app design and development company headquartered in London, with a strong focus on OTT and streaming solutions. FX Digital designs and builds applications for Smart TVs, set top boxes, streaming sticks, gaming consoles and other connected devices, helping global brands reach audiences on the biggest screen in the home. Combining user centred design with device specific engineering, FX Digital delivers high quality streaming experiences across the Connected TV ecosystem.